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SalesLogix Marketing is the complete solution for managing, tracking and measuring targeted marketing campaigns. Building lasting — and more profitable — customer relationships means executing effective, timely marketing initiatives across all of your
sales channels.Keep Them Coming Back for More
SalesLogix Marketing provides sophisticated analytical tools and full-scale marketing campaign management — designed to identify the most profitable customers and shorten the sales cycle. Capturing rich, timely data from customer interactions across your organization allows you to develop meaningful "one-to-one" marketing programs.Most importantly, SalesLogix delivers critical business intelligence like return on investment (ROI) for your marketing campaigns. So you can see which promotional programs work for your business — and change those that don’t.
Use Intelligent Tools to Mine Your Data
Analyze your prospect list with easy-to-use data mining tools. Use the MarketMiner™ Response Wizard to find the most responsive audience for your campaign, so you can increase your revenues.Manage Campaigns End-to-End
Manage all the components of your campaign. Assign and schedule tasks for deliverables — then see every detail of your campaign at a glance.Map Your Path to Selling More
Graphically configure and assign custom processes — such as "Trade Show Lead" — to unique groups of prospects, and the follow-up tasks you assign are scheduled automatically. Use SalesLogix to automatically assign leads to your sales team for follow-up calls and push prospects through your pipeline even faster.Instantly Track Responses to Campaigns
Launch a campaign and track prospects’ responses as they’re added to your customer database. Or if you’re marketing to your existing customers, simply track the date and call-to-action that they’re responding to.Measure ROI and Report Campaign Metrics
SalesLogix not only tracks response rates, but also lets you tie sales revenues to specific campaigns using flexible, built-in reporting. So you can see what’s working — and change what’s not.
